House Exterior

1. Listing in the MLS – Listing the property in the Multiple Listing Service is essential in order to generate the most exposure to sell your home. Chances are the listing agent will not sell the house.

2. Right Price – Pricing the property right is essential. If the sales price is too high the buyer’s agent will not show your home. The seller and the listing agent set the price. Don’t overprice the listing price and assume the buyer will make an offer for less. In most cases the property won’t be shown at all if the price is too high.

3. Competitive Commission – Don’t discount the commission offered to the buyer’s agent. The buyer’s agent won’t even show your listing if you are paying a lot less than the standard commission. The seller will generate a lot of activity if the commission is higher than the standard commission. Sellers must pay a real estate commission that is competitive.

4. Bonus to Buyer’s Agent – Offer a bonus to the buyer’s agent. Your house will be shown first on the list if you offer a bonus to the agent who sells it. This bonus is in addition to the already establish sales commission in the MLS. The bonus is an incentive to Realtors to show and sell your house to their customers.

5. Easy to Show – The property must be easy to show at anytime. Sellers must be open and flexible with the showing times of their property. Don’t require a 24 to 72 hours window for showing appointments. The average Realtor will make the appointment with only 2 or 3 hour notice. If the property is not easy to show the agent will skip it and show the next one. Consider placing a lockbox on the door so that the buyer’s agent can show the house at anytime.

6. Don’t talk to buyers – Sellers should not talk to the buyers directly. Also do not give buyers your business card or other contact information. If possible the seller should not be home at all when the property is being shown.

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